After the "celebrity press," are we going towards a " velinisation " of political communication? " Veline" is the generic term given to Italy young women appearing in various television programs of entertainment (everything from iculièrement issue Striscia aired on 5 of the Mediaset group) and whose role boils down essentially to wiggle around scantily dressed facilitators ( I put a picture wise enough compared to what can be seen on You Tube).
Silvio Berslusconi announced that his party, Popolo della Liberta (LDP) plans to invest several veline (including Camilla Ferranti, who starred in Incantesimo , A TV series set in a plastic surgery clinic, Eleonora G aggioli, a TV actress, Barbara Matera, who competed for the title of Miss Italy in 2 000; Angela Sozio, former participant Grande Fratello ).
This initiative is probably the worst way combat chronic under-representation of women in the political arena. As my colleague University of Bologna, Sofia Ventura, in a post titled Donne in polished ica: it " velinismo" not serve , these young women are just pretty trinkets, and not reproducing the stereotypical and degrading images of women whose television revels that we will upgrade a political culture is still very chauvinistic.
To justify its decision, Silvio Berlusconi said he wanted to refurbish the image of Italy and in Europe PdL involving face 're new and young. To my eyes, use veline seems to meet both symbolism quite frustrated and a cold realism and cynical. On one side there is the idea that beauty and youth of the female body represent those of society. Our own country has not escaped this symbolism quite elementary: to tell how the Republic is beautiful, does not ransformons we not our finest actresses - Michele Morgan, Brigitte Bardot, Catherine Deneuve, Latetitia Casta - busts Marianne ?
Silvio Berslusconi announced that his party, Popolo della Liberta (LDP) plans to invest several veline (including Camilla Ferranti, who starred in Incantesimo , A TV series set in a plastic surgery clinic, Eleonora G aggioli, a TV actress, Barbara Matera, who competed for the title of Miss Italy in 2 000; Angela Sozio, former participant Grande Fratello ).
This initiative is probably the worst way combat chronic under-representation of women in the political arena. As my colleague University of Bologna, Sofia Ventura, in a post titled Donne in polished ica: it " velinismo" not serve , these young women are just pretty trinkets, and not reproducing the stereotypical and degrading images of women whose television revels that we will upgrade a political culture is still very chauvinistic.
To justify its decision, Silvio Berlusconi said he wanted to refurbish the image of Italy and in Europe PdL involving face 're new and young. To my eyes, use veline seems to meet both symbolism quite frustrated and a cold realism and cynical. On one side there is the idea that beauty and youth of the female body represent those of society. Our own country has not escaped this symbolism quite elementary: to tell how the Republic is beautiful, does not ransformons we not our finest actresses - Michele Morgan, Brigitte Bardot, Catherine Deneuve, Latetitia Casta - busts Marianne ?
(Photos: BB - Marianne 1968 or 1969? - by Aslan on the site of the National Assembly (!); Michele Morgan, Marianne 1972; announces the selection of Catherine Deneuve for the bust of Marianne 1985, Laetitia Casta, Marianne 2000).
On the other hand, is a communicator Berslusconi experienced: he gives himself a cynical publicity stunt in which he is almost certain to attract media attention and a multitude blogs (including this one) and feed into discussions and endless controversy. More than ever we need to meditate the old Chinese proverb: when the finger shows the moon, the wise man knows he must look at the finger.
Riddle for the road: The poster - which seeks to draw attention playing (somewhat awkwardly) on the sinister "Be nice and be quiet" - currently appears as part of a campaign. But in what country? (It's pretty amazing).
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